BTS 'THE CITY' — LAS VEGAS
April 8–9 & 15–16, 2022 · Allegiant Stadium · Las Vegas, NV
As seen in Billboard, Rolling Stone
Overview
IPE made its debut with what remains one of the most ambitious city-wide entertainment activations in Las Vegas history. The project transformed 11 MGM Resorts properties and the Las Vegas Strip itself into a BTS-themed playground — culminating in four sold-out nights at Allegiant Stadium and the iconic moment that turned the Strip 'borahae' purple.
The 'Permission to Dance on Stage' Las Vegas concerts drew 200,000 attendees, 402,000 livestream viewers, and generated $35.9M in concert revenue — establishing IPE as a major force in global live entertainment on its first outing.
Event Stats
IPE's Role
- City-wide activation coordination across 11 MGM properties
- Pop-up exhibition at AREA15
- Logistics and production for the Las Vegas Strip transformation
- Coordination with HYBE/BigHit for the "The City" activation concept
Gallery
Official photography — all images subject to copyright.
