WE BRIDGE MUSIC FESTIVAL & EXPO 2023
April 21–23, 2023 · Michelob ULTRA Arena + Mandalay Bay · Las Vegas, NV
As seen in Billboard, Rolling Stone
Overview
One year after its debut, IPE welcomed over 25,000 attendees from all over the world to the inaugural WE BRIDGE Music Festival & Expo — a 3-day celebration of the Asian cultures, artists, and creators who are fueling the explosion of Asian influence on mainstream pop culture.
The festival combined a concert at Michelob ULTRA Arena with a full-scale expo at the Mandalay Bay Convention Center, generating 18.6M TikTok views on the #WeBridge hashtag and 45.3M combined reach across Instagram, TikTok, Twitter, and YouTube.
Artists
- ENHYPEN
- Monsta X
- Kang Daniel
- Jessi
- BamBam
- CIX
- VIVIZ
- Dreamcatcher
- ONEUS
- BE'O
Event Stats
IPE's Role
- Founder and organizer of the inaugural WE BRIDGE event
- Partnership coordination with MGM Resorts
- Artist booking and contract negotiation
- Festival production across two venues simultaneously
- Grammy Museum cultural programming integration
Gallery
Official photography — all images subject to copyright.
Press Coverage
ENHYPEN to Headline Inaugural We Bridge Music Festival & Expo in Las Vegas
Feb 1, 2023Monsta X, Jessi Join We Bridge Music Festival
Feb 24, 2023We Bridge Music Festival & Expo 2023 Review
Apr 25, 2023Monsta X and Jessi Added to Inaugural We Bridge Music Festival Lineup
Mar 8, 2023IPE and MGM Resorts partner on inaugural We Bridge festival in Las Vegas
Feb 2023In times of doubt, we need to see the light, and this weekend was just that.
